McDonald's

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Name(s): McDonald's
Abbreviation(s): McD
Scope/Focus: Fast-Food Restaurants
Mascots
Date(s):
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McDonald's is an American fast food restaurant chain.

Characters

McDonaldland

Others

Fandom

McDonaldland Fandom

Restaurant Fandom

Controversies

Grimace wiki page controversy

On June 14, 2023[1], McDonald's pays Fandom to turn Grimace's wiki page on the McDonald's wiki into an advertisement for Grimace's Birthday Meal. Two day later, he editor who wrote most of the page, Nathan Steinmetz make a tweet on this, which gather 1,954 reposts and 39.7K likes. The reactions from other sites like reddit are the same.[2]

McDon*ld's took over the Grimace wiki page and removed all the real world information, appearances, and citations that I've added over the years and turned the whole page into one big in-universe ad for the birthday promotion :(

Nathan Steinmetz [3]

Later, he got into an interview with Luke Plunkett from Kotaku, where he talked about how it set a really bad precedent for both companies.

“I think that wikis are a bastion of the old internet where people get together to share information simply for the sake of it”, Nathan tells me. “Unfortunately that is not directly monetizable. While The Grimace is a very silly page for this to whole thing to be about, I think it probably sets a really bad precedent that an IP holder can approach Fandom or whoever and have user generated content basically ‘suppressed’ and replaced with a press release.”

“I get how dramatic it sounds to talk about the suppression of Grimace lore, but just about every pop culture property has thousands of hours of work put into these wikis” he says, while adding he’s “not that avid of a wiki editor” (“I mostly just edit this one particular page as kind of a bit because I think it’s funny to be a Grimace Expert”).

“But I am an avid wiki reader and have half a dozen bookmarked. If you want the rundown on the continuity of Doctor Who audio dramas or all the pop culture references in an episode of the Venture Bros you pretty much have to go to a Fandom wiki. I think these wikis are an incredibly important resource and it just feels really gross that any company can step in and do that.”

Luke Plunkett [4]

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